Hi! I’m Aya, founder of Yooushi and proud mom to my little girl who inspired it all.
Yooushi was born out of my struggle to find the perfect backpack for my daughter.Most of what I found were loud, cartoon-covered ones that just didn’t match our style. And the ones that did? Crazy expensive!
So, I created one that checks all the boxes—plus, it’s personalizable and giftable. That’s the cherry on top!
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